What is Matomo Analytics?
Matomo (formerly Piwik) is an open-source web analytics platform that provides a privacy-focused alternative to Google Analytics. It lets you track website traffic and user behavior while keeping full ownership of your data.
Available as Matomo On-Premise (self-hosted, free) or Matomo Cloud (managed SaaS), it offers real-time analytics, heatmaps, session recordings, A/B testing, and custom reports.
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