Matomo training

Training goals

This Matomo training is designed to develop your knowledge and skills you need to effectively use the Matomo analytics platform. Training sessions typically cover a range of topics, including platform navigation, data collection and analysis, reporting, customization options, and best practices for leveraging Matomo features to achieve specific business objectives.

Who could attend ?

Staff from the marketing, communications and technical teams. Anyone with a role in managing the website or web solutions and who wishes to analyze data and propose continuous improvement of services.

The training starts from the basics to make you more independent on Matomo. The training speech is adapted for each session according to the level of the participants.

Matomo training program

Morning: Matomo tour and analyzing reports (4 hours)

• Audience analysis with Matomo
• Data collector with Matomo
• Install Matomo on your server
• Setting up the tracking code
• Comply with GDPR with Matomo
• Understanding the dashboard
• Analyze visit reports
• Study visitor behavior
• The performance report
• Measure acquisition channels

Afternoon: Matomo configuration and customization (3h)

• Manage your marketing campaigns
• Create and configure goals for your needs
• Configure segments in Matomo
• Configure custom dimension in Matomo
• Set up an automatic report
• Create custom alerts
• Manage Matomo users
• Customize the Matomo interface
• Track ad impressions
• Track personalized data

This Matomo training plan has been tested on several people, and we have only kept the best for you!

Is something missing? Don’t worry, this training plan is the basis, we have to customize it according to your needs!

Prerequisites

To make the most of Matomo training, we invite you to ensure the following points:

• You are comfortable using a web browser
• You know the basic principles of the web (non-technical)
• You are volunteering to attend the training

Quite simple, right ?

The strengths of this Matomo training

The training is carried out by Ronan HELLO, a Matomo expert recognized by the community. You will be guided throughout the day between practice and theory, including anecdotes and real use cases, allowing you to apply what you have learned quickly after the training.

Every Matomo training is unique

Do you and your company have specific needs that are never covered by others? This is well understood, we are going to emphasize these points so that you can master them better than anyone else.

Before the day of the training, we ask you what points you wish to cover, what is your current Matomo configuration, and we discuss in order to create your own custom Matomo training.

Both face-to-face and video

Whether the training takes place in person (at our premises or yours) or by videoconference, you will benefit from the best conditions for training at Matomo. The video conference format is produced in a video studio with a 4K60 stream and live studio quality sound.

Here is an example of the quality of the stream we offer:

Evaluation methods

We assess your progress throughout the day to ensure you have fully grasped each concept of Matomo.

• During the training
• At the end of the training with a self-assessment form

Funding this Matomo training

You can pay for training directly or through third-party financing.

Depending on your country of residence, there may be funding assistance for training. Please note that our training activity is recognized in France, and we have a trainer activity declaration number. Do not hesitate to contact us if you would like to finance this training, we work with specialized partners.