Matomo configuration with GDPR compliance
- Legal
- Configuration
- Tracking
We configure your Matomo instance to respect user privacy and comply with GDPR and ePrivacy regulations.
Every business has different goals and your branding plan should take this into account.rnWe support you on the data collection strategy for your business by creating an effective and comprehensive tagging plan tailored to your needs.
We create a tagging plan following design standards that make your strategy viable and maintainable in the long term.
We add and configure the tags in your favorite Tag Manager and make the necessary modifications to any existing tags.
Each configuration is unique and must be validated with an expert eye to ensure the quality of the data collected.
The tagging plan should allow you to make the right decisions for your website and your business by measuring and analyzing user actions. Our objective is to design with you a tailor-made marking plan adapted to your objectives.
By discussing with your teams, browsing your site and using our in-depth knowledge, we are able to create and implement powerful and effective marking plans.rnA marking plan is a document combining technique and strategy, which is why we are here to support you in its conception.
Everything you need to know about tracking strategy and implementation.
Matomo Tag Manager is a free, built-in tag management system. It lets you deploy tracking tags, triggers, and variables on your website from a web interface without modifying your code.
Unlike Google Tag Manager, it runs on your own server, keeps data private, and integrates natively with Matomo Analytics. It includes preview mode and version history.
Yes. Matomo tracks product views, cart actions, orders, and revenue. It works with WooCommerce, Shopify, PrestaShop, Magento, and custom stores via the JavaScript Tracking API or platform-specific plugins.
Ecommerce reports include product performance, cart abandonment analysis, average order value, and revenue attribution by marketing channel.
Yes. Matomo can be configured for full GDPR compliance. With cookieless tracking, IP anonymization, and limited data retention, it is one of the few analytics tools exempt from cookie consent requirements, as confirmed by the French CNIL.
Matomo On-Premise keeps data on your servers within the EU. It includes built-in consent management, data subject request handling (right to access, right to erasure), and configurable data retention.