Matomo Tracking Plan: Strategy and Implementation by Experts

Every business has different goals and your branding plan should take this into account.rnWe support you on the data collection strategy for your business by creating an effective and comprehensive tagging plan tailored to your needs.

Illustration tracking plan
CNED
Fruggr
Points communs
Union Sociale pour l’Habitat
Agence Seize
Orchestra Travelsoft
Région Sud
Handicap International
Cour des comptes
Chambres d’agriculture
Unnest
Arcelor Mittal Construction
CETIH
CCI Vendée
GEODIS
ANTAI
Région Bretagne
Bloomberg
Niji
Respoweb
Emagma
Groupe Sterenn
Adveris
UMR
CHU Nantes
Immersion facilitée
The Links
Université de Grenoble Alpes
Nantes Université

Your strategy carefully planned and made by experts

Creation of the tagging plan

We create a tagging plan following design standards that make your strategy viable and maintainable in the long term.

Implementation in Tag Manager

We add and configure the tags in your favorite Tag Manager and make the necessary modifications to any existing tags.

Validation and testing

Each configuration is unique and must be validated with an expert eye to ensure the quality of the data collected.

Complete and powerful tagging plan

The tagging plan should allow you to make the right decisions for your website and your business by measuring and analyzing user actions. Our objective is to design with you a tailor-made marking plan adapted to your objectives.

  • Essential document for your strategy
  • Designed to evolve and be sustainable
Keyboard on a desk

Entrust the tracking strategy to your experts

By discussing with your teams, browsing your site and using our in-depth knowledge, we are able to create and implement powerful and effective marking plans.rnA marking plan is a document combining technique and strategy, which is why we are here to support you in its conception.

Great training adapted to all levels on Matomo and a real increase in skills for each member of the team.

Guillaume Dassonville

We called on Ronan to help us set up Matomo. He helped us greatly and is in total control of his subject. We highly recommend it

Yoan Laigle CEO, Cojean

Joint mission on the implementation of Matomo for a client. At the top, I recommend!

Johan Pic

I took JavaScript training with Ronan. Ronan is knowledgeable and passionate, making learning enjoyable. The training was practical, with concrete exercises. The presentation was well-structured, and the discussions were fluid. Merci !

Mathilde Scelers

Ronan accompanied us on Matomo to help us better understand this analysis tool which was quite new to us. He supported us on the tag correction in particular and proposed several relevant avenues for improvement. We feel that he knows the tool very, very well, he saved us precious time. Thank you very much for the collaboration, we will not hesitate for a second to call on him again!

Olivia Troehler

Questions about Matomo tracking plans

Everything you need to know about tracking strategy and implementation.

Matomo Tag Manager is a free, built-in tag management system. It lets you deploy tracking tags, triggers, and variables on your website from a web interface without modifying your code.

Unlike Google Tag Manager, it runs on your own server, keeps data private, and integrates natively with Matomo Analytics. It includes preview mode and version history.

Yes. Matomo tracks product views, cart actions, orders, and revenue. It works with WooCommerce, Shopify, PrestaShop, Magento, and custom stores via the JavaScript Tracking API or platform-specific plugins.

Ecommerce reports include product performance, cart abandonment analysis, average order value, and revenue attribution by marketing channel.

Yes. Matomo can be configured for full GDPR compliance. With cookieless tracking, IP anonymization, and limited data retention, it is one of the few analytics tools exempt from cookie consent requirements, as confirmed by the French CNIL.

Matomo On-Premise keeps data on your servers within the EU. It includes built-in consent management, data subject request handling (right to access, right to erasure), and configurable data retention.

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