Matomo hosting and maintenance
- Configuration
- Security
We handle hosting and maintenance for your Matomo servers, including multi-server installations for large organizations.
Matomo training
Training goals
This Matomo training is designed to develop your knowledge and skills you need to effectively use the Matomo Tag Manager. Training sessions typically cover a range of topics, including platform navigation, understanding Tag Management concepts, manipulating tags, triggers and variables, and best practices for leveraging Matomo Tag Manager features to achieve specific business objectives.
Who could attend ?
Participants from various departments including marketing, communications, and technical teams, as well as individuals responsible for website management and solutions, who aspire to delve into data analysis and advocate for ongoing service enhancements, are encouraged to attend.
Our training program begins with foundational concepts to equip you with self-sufficiency in Matomo. Tailored to accommodate participants’ varying proficiency levels, the training content is customized for each session to ensure optimal comprehension and engagement.
Matomo training program
Morning: Matomo Tag Manager tour and exercises (4 hours)
- Introduction to Matomo Tag Manager
- Implementation of Matomo Tag Manager
- Creating tags
- Configuring triggers
- Understanding variables concept
- Preview and debug mode
- Custom events management
- Creation of goals based on events
Afternoon: Tracking plan and best practice with MTM (3h)
- Create a marking plan from real website
- Setting up the tagging plan on Matomo Tag Manager
- Understanding the data layer object
- Discovery of the e-commerce configuration
- Discussion time and additional resources
This Matomo Tag Manager training plan has been tested on several people, and we have only kept the best for you!
Is something missing? Don’t worry, this training plan is the basis, we have to customize it according to your needs!
Prerequisites
To make the most of Matomo Tag Manager training, we invite you to ensure the following points:
- You are comfortable using a web browser
- You know the basic principles of the web (non-technical)
- You already know Matomo basics (we provide a Matomo training)
- You’re not too afraid of reading HTML code
- You are volunteering to attend the training
Quite simple, right ?
The strengths of this Matomo training
The training is carried out by Ronan HELLO, a Matomo and Tag Manager expert recognized by the community. You will be guided throughout the day between practice and theory, including anecdotes and real use cases, allowing you to apply what you have learned quickly after the training.
Every Matomo Tag Manager training is unique
Is your company faced with unique requirements that seem to fall outside the standard offerings? We understand this challenge well, and we’re committed to highlighting these areas so that you can become experts in them like no one else.
Prior to your training session, we invite you to outline the specific topics you’d like to address and provide details about your existing Matomo setup. Through open dialogue, we collaborate to tailor a personalized Matomo training experience that caters directly to your organization’s needs and objectives.
Both face-to-face and video
Whether the training takes place in person (at our premises or yours) or by videoconference, you will benefit from the best conditions for training at Matomo. The video conference format is produced in a video studio with a 4K60 stream and live studio quality sound.
Here is an example of the quality of the stream we offer:
Evaluation methods
We assess your progress throughout the day to ensure you have fully grasped each concept of Matomo Tag Manager.
- During the training
- At the end of the training with a self-assessment form
Funding this Matomo training
You can pay for training directly or through third-party financing.
Depending on your country of residence, there may be funding assistance for training. Please note that our training activity is recognized in France, and we have a trainer activity declaration number. Do not hesitate to contact us if you would like to finance this training, we work with specialized partners.
$
1750
Onsite or online
- Duration: 7h
- Language: English, French
- Difficulty: Hard
Download program
- 50ko
Joint mission on the implementation of Matomo for a client. At the top, I recommend!
Great training adapted to all levels on Matomo and a real increase in skills for each member of the team.
Ronan accompanied us on Matomo to help us better understand this analysis tool which was quite new to us. He supported us on the tag correction in particular and proposed several relevant avenues for improvement. We feel that he knows the tool very, very well, he saved us precious time. Thank you very much for the collaboration, we will not hesitate for a second to call on him again!
We work regularly with Ronan: A true passionate and exciting expert, available and above all… very talented! For the integration of Matomo as for his other missions, he quickly understands the client’s needs and knows how to be a force for proposals in the integration of the tool.
Ronan was able to adapt to my needs and issues throughout my training on Matomo. The format combining training but also practical workshops is ideal for quickly mastering the tool. Thank you for this training, I recommend!!
Questions about Matomo Tag Manager training
Common questions about our Tag Manager training.
Matomo Tag Manager is a free, built-in tag management system. It lets you deploy tracking tags, triggers, and variables on your website from a web interface without modifying your code.
Unlike Google Tag Manager, it runs on your own server, keeps data private, and integrates natively with Matomo Analytics. It includes preview mode and version history.
Use the JavaScript tracking code if your tracking needs are simple (basic page views, a few events). Use Matomo Tag Manager if you need to manage multiple tags, add tracking without developer involvement, or deploy complex trigger-based tracking.
Matomo Tag Manager is recommended for teams where marketers need to add or modify tracking independently. It also gives you version control and a preview mode to test changes before publishing.
Yes. Matomo Tag Manager can replace Google Tag Manager for most use cases. It supports custom HTML tags, JavaScript variables, triggers based on clicks, page views, timers, and more.
The main advantage is privacy: Matomo Tag Manager runs on your server, keeps data under your control, and does not send information to Google. The main limitation is that some third-party tag templates available in GTM may not exist in MTM and require manual configuration.
Use _paq.push(["trackEvent", category, action, name, value]) in your JavaScript to track custom events. For example, tracking a button click: _paq.push(["trackEvent", "CTA", "Click", "Sign Up Button"]).
With Matomo Tag Manager, you can set up event tracking without code by creating tags with click triggers. Events appear in Matomo under Behaviour > Events.