Matomo training

Training goals

This Matomo training is designed to develop your knowledge and skills you need to effectively use the Matomo Tag Manager. Training sessions typically cover a range of topics, including platform navigation, understanding Tag Management concepts, manipulating tags, triggers and variables, and best practices for leveraging Matomo Tag Manager features to achieve specific business objectives.

Who could attend ?

Participants from various departments including marketing, communications, and technical teams, as well as individuals responsible for website management and solutions, who aspire to delve into data analysis and advocate for ongoing service enhancements, are encouraged to attend.

Our training program begins with foundational concepts to equip you with self-sufficiency in Matomo. Tailored to accommodate participants’ varying proficiency levels, the training content is customized for each session to ensure optimal comprehension and engagement.

Matomo training program

Morning: Matomo Tag Manager tour and exercises (4 hours)

• Introduction to Matomo Tag Manager
• Implementation of Matomo Tag Manager
• Creating tags
• Configuring triggers
• Understanding variables concept
• Preview and debug mode
• Custom events management
• Creation of goals based on events

Afternoon: Tracking plan and best practice with MTM (3h)

• Create a marking plan from real website
• Setting up the tagging plan on Matomo Tag Manager
• Understanding the data layer object
• Discovery of the e-commerce configuration
• Discussion time and additional resources

This Matomo Tag Manager training plan has been tested on several people, and we have only kept the best for you!

Is something missing? Don’t worry, this training plan is the basis, we have to customize it according to your needs!

Prerequisites

To make the most of Matomo Tag Manager training, we invite you to ensure the following points:

• You are comfortable using a web browser
• You know the basic principles of the web (non-technical)
• You already know Matomo basics (we provide a Matomo training)
• You’re not too afraid of reading HTML code
• You are volunteering to attend the training

Quite simple, right ?

The strengths of this Matomo training

The training is carried out by Ronan HELLO, a Matomo and Tag Manager expert recognized by the community. You will be guided throughout the day between practice and theory, including anecdotes and real use cases, allowing you to apply what you have learned quickly after the training.

Every Matomo Tag Manager training is unique

Is your company faced with unique requirements that seem to fall outside the standard offerings? We understand this challenge well, and we’re committed to highlighting these areas so that you can become experts in them like no one else.

Prior to your training session, we invite you to outline the specific topics you’d like to address and provide details about your existing Matomo setup. Through open dialogue, we collaborate to tailor a personalized Matomo training experience that caters directly to your organization’s needs and objectives.

Both face-to-face and video

Whether the training takes place in person (at our premises or yours) or by videoconference, you will benefit from the best conditions for training at Matomo. The video conference format is produced in a video studio with a 4K60 stream and live studio quality sound.

Here is an example of the quality of the stream we offer:

Evaluation methods

We assess your progress throughout the day to ensure you have fully grasped each concept of Matomo Tag Manager.

• During the training
• At the end of the training with a self-assessment form

Funding this Matomo training

You can pay for training directly or through third-party financing.

Depending on your country of residence, there may be funding assistance for training. Please note that our training activity is recognized in France, and we have a trainer activity declaration number. Do not hesitate to contact us if you would like to finance this training, we work with specialized partners.