Matomo configuration with GDPR compliance
- Legal
- Configuration
- Tracking
We configure your Matomo instance to respect user privacy and comply with GDPR and ePrivacy regulations.
Matomo Ecommerce Tracking: Setup and Revenue Attribution
The objective of e-commerce tracking is to analyze the actions of your users in your purchasing funnel.rnCollect purchasing behavior data from your users to optimize your ecommerce sales funnel.
Collect ecommerce data to maximize your sales with Matomo
Custom implementation to your sales funnel
Your e-commerce site is unique and requires a complete implementation adapted to your sales funnel.
Standardization and maintainability
We follow development standards related to ecommerce data collection to ensure the code is maintained over the long term. Your site evolves, so does our implementation.
Sales data and reporting
Find relevant data in your ecommerce reports. Determine which step of your sales funnel can be optimized and maximize your sales.
Effective e-commerce tracking to evaluate your performance
Ecommerce monitoring is an essential step in managing a sales site. Collecting data on the purchasing behavior of your visitors will allow you to best adjust the parameters of your website to optimize the user journey. Find out which products work the most, which are frequently abandoned in the cart or which products are most viewed but rarely purchased. rnrnCollecting e-commerce data allows you to judge the performance of your sales pages and adapt your advertising strategy and spending for more precise targeting.
- A clear view of your visitors’ journey through your purchasing funnel
- Strong signals on your online sales
- Control your budget and adapt your marketing campaigns based on sales
Our Matomo technical expertise for your business
We have created a method that has become popular on ecommerce tracking for Matomo Tag Manager. We are able to adapt the CMS of your choice to Matomo by carrying out specific developments to standardize your website. If your website is connected to Google Analytics e-commerce tracking, we can quickly adapt it to also work with Matomo Analytics.
Ronan accompanied us on Matomo to help us better understand this analysis tool which was quite new to us. He supported us on the tag correction in particular and proposed several relevant avenues for improvement. We feel that he knows the tool very, very well, he saved us precious time. Thank you very much for the collaboration, we will not hesitate for a second to call on him again!
Ronan was able to adapt to my needs and issues throughout my training on Matomo. The format combining training but also practical workshops is ideal for quickly mastering the tool. Thank you for this training, I recommend!!
We work regularly with Ronan: A true passionate and exciting expert, available and above all… very talented! For the integration of Matomo as for his other missions, he quickly understands the client’s needs and knows how to be a force for proposals in the integration of the tool.
Great training adapted to all levels on Matomo and a real increase in skills for each member of the team.
At Handicap International, we asked Ronan from Openmost to resolve e-commerce tracking problems on Matomo and he was very competent, fast, and available. We are delighted. Don’t hesitate to call him!
Common questions about Matomo ecommerce tracking
Learn how Matomo ecommerce tracking works and how we can help.
Yes. Matomo tracks product views, cart actions, orders, and revenue. It works with WooCommerce, Shopify, PrestaShop, Magento, and custom stores via the JavaScript Tracking API or platform-specific plugins.
Ecommerce reports include product performance, cart abandonment analysis, average order value, and revenue attribution by marketing channel.
Matomo Tag Manager is a free, built-in tag management system. It lets you deploy tracking tags, triggers, and variables on your website from a web interface without modifying your code.
Unlike Google Tag Manager, it runs on your own server, keeps data private, and integrates natively with Matomo Analytics. It includes preview mode and version history.
Matomo (formerly Piwik) is an open-source web analytics platform that provides a privacy-focused alternative to Google Analytics. It lets you track website traffic and user behavior while keeping full ownership of your data.
Available as Matomo On-Premise (self-hosted, free) or Matomo Cloud (managed SaaS), it offers real-time analytics, heatmaps, session recordings, A/B testing, and custom reports.