Use data to increase your e-commerce sales
The objective of e-commerce tracking is to analyze the actions of your users in your purchasing funnel.
Collect purchasing behavior data from your users to optimize your ecommerce sales funnel.
Collect ecommerce data to maximize your sales with Matomo
Custom implementation to your sales funnel
Your e-commerce site is unique and requires a complete implementation adapted to your sales funnel.
Standardization and maintainability
We follow development standards related to ecommerce data collection to ensure the code is maintained over the long term. Your site evolves, so does our implementation.
Sales data and reporting
Find relevant data in your ecommerce reports. Determine which step of your sales funnel can be optimized and maximize your sales.
Effective e-commerce tracking to evaluate your performance
Ecommerce monitoring is an essential step in managing a sales site. Collecting data on the purchasing behavior of your visitors will allow you to best adjust the parameters of your website to optimize the user journey. Find out which products work the most, which are frequently abandoned in the cart or which products are most viewed but rarely purchased.
Collecting e-commerce data allows you to judge the performance of your sales pages and adapt your advertising strategy and spending for more precise targeting.
- A clear view of your visitors’ journey through your purchasing funnel
- Strong signals on your online sales
- Control your budget and adapt your marketing campaigns based on sales
Our Matomo technical expertise for your business
We have created a method that has become popular on ecommerce tracking for Matomo Tag Manager. We are able to adapt the CMS of your choice to Matomo by carrying out specific developments to standardize your website. If your website is connected to Google Analytics e-commerce tracking, we can quickly adapt it to also work with Matomo Analytics.