Use data to increase your e-commerce sales

The objective of e-commerce tracking is to analyze the actions of your users in your purchasing funnel.
Collect purchasing behavior data from your users to optimize your ecommerce sales funnel.

Collect ecommerce data to maximize your sales with Matomo

Custom implementation to your sales funnel

Your e-commerce site is unique and requires a complete implementation adapted to your sales funnel.

Standardization and maintainability

We follow development standards related to ecommerce data collection to ensure the code is maintained over the long term. Your site evolves, so does our implementation.

Sales data and reporting

Find relevant data in your ecommerce reports. Determine which step of your sales funnel can be optimized and maximize your sales.

Effective e-commerce tracking to evaluate your performance

Ecommerce monitoring is an essential step in managing a sales site. Collecting data on the purchasing behavior of your visitors will allow you to best adjust the parameters of your website to optimize the user journey. Find out which products work the most, which are frequently abandoned in the cart or which products are most viewed but rarely purchased.

Collecting e-commerce data allows you to judge the performance of your sales pages and adapt your advertising strategy and spending for more precise targeting.

  • A clear view of your visitors’ journey through your purchasing funnel
  • Strong signals on your online sales
  • Control your budget and adapt your marketing campaigns based on sales

Our Matomo technical expertise for your business

We have created a method that has become popular on ecommerce tracking for Matomo Tag Manager. We are able to adapt the CMS of your choice to Matomo by carrying out specific developments to standardize your website. If your website is connected to Google Analytics e-commerce tracking, we can quickly adapt it to also work with Matomo Analytics.

Great training adapted to all levels on Matomo and a real increase in skills for each member of the team.

Guillaume Dassonville

Ronan was able to adapt to my needs and issues throughout my training on Matomo. The format combining training but also practical workshops is ideal for quickly mastering the tool. Thank you for this training, I recommend!!

Ambre

Joint mission on the implementation of Matomo for a client. At the top, I recommend!

Johan Pic

We work regularly with Ronan: A true passionate and exciting expert, available and above all… very talented! For the integration of Matomo as for his other missions, he quickly understands the client’s needs and knows how to be a force for proposals in the integration of the tool.

Jérôme Brisseau Fondateur de Goodflair

I took JavaScript training with Ronan. Ronan is knowledgeable and passionate, making learning enjoyable. The training was practical, with concrete exercises. The presentation was well-structured, and the discussions were fluid. Merci !

Mathilde Scelers

Get the best data from your ecommerce site with Matomo