How does Matomo handle ad blockers?
Some ad blockers block requests to matomo.php or matomo.js. You can reduce this by self-hosting Matomo on a subdomain of your site (e.g., analytics.yourdomain.com) and renaming the tracking files.
Another option is to use server-side tracking via the Matomo Tracking API, which is invisible to browser ad blockers. This approach sends data from your server rather than the visitor’s browser.
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