How do I set up campaign tracking with UTM parameters?
Matomo supports UTM parameters out of the box. Add utm_source, utm_medium, utm_campaign, utm_content, and utm_term to your URLs. Matomo reads them automatically.
You can also use Matomo-specific parameters (mtm_source, mtm_medium, etc.) which take priority over UTM parameters. Campaign data appears under Acquisition > Campaigns in your Matomo reports.
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