Do I need visitor consent to use Matomo?

It depends on your configuration. If you use Matomo with cookies, you need consent under GDPR and the ePrivacy Directive. If you use cookieless tracking with IP anonymization, you may be exempt from consent (as confirmed by the CNIL in France).

We recommend consulting with a privacy expert for your specific jurisdiction. Openmost can configure Matomo to minimize consent requirements while preserving useful analytics data.

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