Can I replace Google Tag Manager with Matomo Tag Manager?
Yes. Matomo Tag Manager can replace Google Tag Manager for most use cases. It supports custom HTML tags, JavaScript variables, triggers based on clicks, page views, timers, and more.
The main advantage is privacy: Matomo Tag Manager runs on your server, keeps data under your control, and does not send information to Google. The main limitation is that some third-party tag templates available in GTM may not exist in MTM and require manual configuration.
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