How does Matomo compare to Plausible Analytics?
Plausible is a lightweight, privacy-focused analytics tool with a simple dashboard. Matomo is a full-featured analytics platform with ecommerce tracking, Tag Manager, heatmaps, A/B testing, custom reports, and a plugin ecosystem.
Choose Plausible if you need basic page view analytics with minimal setup. Choose Matomo if you need advanced features, custom plugins, or full data ownership on your own infrastructure.
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