What is the difference between Matomo and Google Analytics?
The main differences are data ownership (Matomo keeps data on your servers, Google sends it to theirs), GDPR compliance (Matomo can work without cookie consent via CNIL-approved cookieless mode), and data accuracy (Matomo processes 100% of traffic without sampling).
Matomo is also open source, allowing custom plugins and full code access. Google Analytics is free but monetizes your visitors’ data for advertising.
Have some questions? We have your solution.