Should I use Matomo Tag Manager or the JavaScript tracking code?
Use the JavaScript tracking code if your tracking needs are simple (basic page views, a few events). Use Matomo Tag Manager if you need to manage multiple tags, add tracking without developer involvement, or deploy complex trigger-based tracking.
Matomo Tag Manager is recommended for teams where marketers need to add or modify tracking independently. It also gives you version control and a preview mode to test changes before publishing.
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