Can I import historical Google Analytics data into Matomo?
Yes. Matomo provides a Google Analytics Importer plugin that imports historical data from Universal Analytics and Google Analytics 4 into your Matomo instance. The import preserves visits, page views, referrers, and other metrics.
The import duration depends on the volume of data: a few hours for small sites, up to several weeks for sites with years of high-traffic history. During import, current tracking continues normally.
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