WordPress dataLayer plugin

Expose contextual data in a standard dataLayer structure to improve your tracking methods.

Install WordPress dataLayer Questions about this plugin?

WordPress dataLayer for GTM and Matomo

Elevate your website analytics with the DataLayer plugin!
This robust plugin creates a fully populated and standardized dataLayer object, ensuring seamless integration with both Google Tag Manager and Matomo Tag Manager.

  • Instant Setup: Automatically generates and populates a dataLayer object with essential website and user interaction data.
  • Universal Compatibility: Works flawlessly with Google Tag Manager and Matomo Tag Manager, making it easier to manage your tagging needs.
  • Customizable Data: Easily add or modify data points to fit your specific tracking requirements.
  • Performance Optimized: Lightweight and optimized for speed to ensure your site remains fast and responsive.

Need a specific dataLayer setup for your website?

Ask your Matomo experts