Quelle est la différence entre un site web, un intranet et un rollup ?
Matomo’s measurable types represent fundamentally different approaches to visitor tracking and unique user identification, each optimized for specific deployment environments and user behavior patterns. Understanding these distinctions is crucial for accurate data collection and meaningful analytics interpretation.
Standard website measurables utilize traditional cookie-based visitor identification combined with IP address analysis, fingerprinting, and behavioral patterns to distinguish unique visitors across different browsing sessions and devices. This approach works effectively for public websites where visitors access content from diverse geographical locations and network infrastructures, creating sufficient entropy for reliable visitor differentiation.
Intranet website measurables address the unique challenges of corporate environments where all users share identical or similar IP addresses due to NAT (Network Address Translation) configurations and corporate proxy servers. In these scenarios, standard visitor identification methods fail because hundreds or thousands of employees appear to originate from the same external IP address. Intranet measurables implement enhanced fingerprinting techniques, rely more heavily on cookie persistence, and may utilize additional browser characteristics and timing patterns to distinguish individual users within the homogeneous network environment.
Roll-up measurables, available through Matomo’s premium plugin ecosystem, aggregate data from multiple source measurables into consolidated reporting views without duplicating the underlying raw data. This powerful feature enables enterprise organizations to analyze combined performance across multiple websites, applications, or regional deployments while maintaining granular access to individual measurable data when needed.
Roll-up configurations support complex hierarchical structures where regional websites feed into continental roll-ups, which then aggregate into global reporting views. For example, you might configure separate measurables for example.com/us/, example.com/uk/, and example.com/de/, then create roll-up measurables for North America, Europe, and a global corporate overview.
Technical Warning: Intranet visitor identification may still face challenges in environments with aggressive session management, shared workstations, or identical browser configurations deployed through enterprise management tools. Consider implementing custom visitor ID solutions using employee authentication systems for maximum accuracy in complex corporate environments.
When planning measurable architecture, consider future scalability requirements, reporting hierarchy needs, and data governance policies. Roll-up measurables cannot be easily restructured once established, so thorough planning of organizational reporting requirements is essential before implementation.
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