Importing data from Google Analytics into Matomo
Importing Google Analytics data into Matomo is a strategic move that ensures continuity and preserves valuable insights for businesses transitioning to Matomo.
Data migration with ease
Export Google Analytics configuration
We look at your Google Analytics strategy to understand your needs in terms of data collection and prepare for export.
Import all data using API
We launch the export process via the Google Analytics APIs to allow continuous import, sometimes over several days or weeks depending on the volume of data to be imported. We ensure the quality of the data imported into your Matomo instance.
Recreating manual configuration
Google Analytics and Matomo are different tools; it is impossible to fully automate the transfer of the configuration. We must therefore manually recreate your objectives, segments, personalized reports and alerts to maintain your effectiveness on Matomo;
Data migration and compatibility with the Matomo database
Migrating your data from Google Analytics to Matomo is not just a choice; it’s a strategic imperative for businesses aiming to harness deeper insights and regain control over their data privacy.
With Matomo’s open-source architecture and robust analytics capabilities, businesses can enjoy unparalleled transparency and ownership of their data, free from the constraints and uncertainties of third-party platforms. However, the migration process requires careful handling to ensure a seamless transition without compromising data integrity or losing critical insights.
- All data from your Google Analytics account
- Keep your custom dimensions
- Data continuity in Matomo